Demand is created in the gaps between what we really want and the goods and and simply more fun,” writes Adrian Slywotzky in Demand. In DEMAND: Giving People What They Love Before They Know They Want It ( Crown Business; October ), Adrian Slywotzky, named by. Adrian Slywotzky is an expert in profitability, evident in such books as The Profit Zone and Profit Patterns. His new book, Demand: Creating.
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Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Demand by Adrian J. From the Hardcover edition.
Kindle Editionpages. Published first published January 1st To see dmand your friends thought of this book, please sign up. To ask other readers questions about Demandplease sign up. Lists with This Book. This book is not yet featured on Listopia. Jul 01, Erwin rated it it was soywotzky. If you like reading stories by 3rd parties about successful businesses, you’ll demnad this. If you’re expecting useful information to make your business better, look elsewhere. I’ve been fortunate to personally know two of the world’s great demand creators and was curious to see what Slywotzky has to add.
You might be better off with a short story like If you like reading stories by 3rd parties about successful businesses, you’ll enjoy this. You might be better off with a short story like Obvious Adamsone that Slywotzky himself referred to in The Art of Profitability.
Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky
This vain of business books seem to be the modern equivalent of Tony Robbins “Self Help”. You can definitely add Slywotzky’s latest “Demand” to that list. Slywotzky is selling two new “tools”: That said, companies “featured” I certainly wouldn’t say analysed include: I would recommend books like: Instead of focusing on the importance of this realization, he tried to ignore it, and hide it behind his unproven demand creation model.
If you want to learn more about creating demand, I think you’ll get a lot more out of marketing oriented and entrepreneur oriented tactical guides like: Dec 07, Jason Ubay rated it really liked it. I never thought I’d get into business books, but after working at a business magazine and thinking about journalism from an entrepreneurs standpoint, I’ve really begun to take a look at different strategies and theories out there.
I’m glad I picked this book up because it tries to find the secret about demand. Basically, what makes one product more successful than a very similar product? An easy chapter would’ve been advertising and brand awareness, but I’m glad Slywotzky steered away from that I never thought I’d get into business books, but after working at a business magazine and thinking about journalism from an entrepreneurs standpoint, I’ve really begun to take a look at different strategies and theories out there.
An easy chapter would’ve been advertising and brand awareness, but I’m glad Slywotzky steered away from that topic. One of the first chapters explored “magnetism. One example was Zipcar. Its creator thought everyone would jump onto the idea of car sharing because it would lessen everyone’s carbon footprint and it would be good for the planet. Success, however, was not reached until its founder was ejected by the board and a new CEO took an analytical approach, trying to understand why some people were die-hard enthusiasts while others could care less.
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In short, they found density in clusters was the key, and now Zipcar is expanding. In another chapter, the author looks at the case of the e-reader war. The Sony Libre was like Amazon’s Kindle low weight, E-ink technology and slydotzky came out a year before the Kindle, but it turned out to ardian a failed product. WiFi and a deep library that Sony just could not match. Amazon, a Internet retail website, had no business getting into the handheld electronic business, but it did and succeeded.
An alarming chapter came at the end, where the author discusses that many of the great innovations start with scientific breakthroughs. Either a school or a business has an research and development outfit that works on creating new projects, without the pressure of deadlines or immediate commercial application.
Xerox’s PARC lab is one such example. Today, those departments are either gone or severely shrunk, as many companies need to figure out how to make money now for mere survival. The future looks bleak for breakthrough achievements.
Of course, the book ends with a call to action: Don’t look up for the next demand creator, look in the mirror. Oct 26, Duane G added it. Gems are hidden throughout. If you enjoy entrepreneur. The book is what it says it is.
Very informative describing how businesses became successful and created a demand that no other did.
If you expect a direct advice you will not get it, learn from the experiences and read between the lines. It was a great read: The article describes an HMO-like medical practice in southern California, now spreading to Arizona and elsewhere in the southwest, called Caremore.
It enrolls only people on Medicare and it practices preventive medicine. For example, if a person has congestive heart failure, Caremore provides them with a adriqn that transmits their weight to the clinic every morning. A sudden weight gain alerts them to a possible problem and then call the client and send a car to take them to the clinic. A diabetic with a small cut on a toe calls demans and a car comes to take him to a diabetes care clinic where the cut is carefully cleaned and bandaged.
He returns to the clinic every other day until the cut is adriian. They have sharply slywotzku the number of hospitalizations for congestive heart disease and the follow-on stay in a nursing facility to regain strength. They visit clients’ homes to help make it safer to get around slywotzkyy they counsel people about diet and exercise. Caremore has cut costs dramatically and Adrian Slywotzky, the author of Dejand, predicts it’s the future of medical care for the elderly in America.
This small practice has provided services that have created a demand. But it also relates how symphony orchestras in the US are dramatically increasing the number of their core subscribers and how Teach for America is training Ivy League graduates to teach successfully in some of the worst schools in the US.
Slywotzky’s last chapter is the heart of the book. Where, he asks, are the new products, the entire new industries going to come from? Who xlywotzky going to create the demand for things we don’t even know we are going to need? We used to have Bell Labs where a trio of engineers created a gizmo they called a transistor which went on to change our entire world.
He talks about ARPA where the scientists did strange but sometimes successful experiments and developed something they called the Internet and invited everybody to join.
He does see good things, specifically a very clever robot, coming out of the MIT lab and SRI is still doing “pure” research, with scientists working on inventions they see no immediate use for. Nobody saw the use for that transistor either until they got to putting a lot of them on a little chip. The MIT lab is results oriented. Their motto is Demo slgwotzky Die, so if you develop an idea for adrisn wallpaper you need to produce some of this lively wallpaper.
Adrian Slywotzky Interview: The Nature of Demand |
I got the impression someone has done so. But the problem remains, where are the scientists of tomorrow going to come from? China, the author tells us, has more honor students than the US has students. And no grade inflation. They could not keep these labs going without foreign students and other immigrants. Our best students in the US are going into business and finance. How are we going to steer them into science which provides the fuel for the business without which those financiers would have little to do.
This is truly an innovator’s book. If you are looking for bullet point directives or the ABC’s of sales, marketing or invention, this book may disappoint. The very nature of its subject prevents such a simplistic “how to” as a method to harvest results. It is very positive in its expression of ideas, providing a very enthusiastic motivation for one who is innovative that is, for someone who innovates from the truest and fullest sense of the word: If you just have many great ideas that would make life convenient, and you are looking for a way to get those ideas out there, this book isn’t for you either.
Although a book like this is not my typical read, the title intrigued me.
I read this out of pure research on my part, but had enjoyed the read. I liked it, but wouldn’t have put it on my list as a “must have” book were I not given a copy.
I’ve rated it with four stars on its own merits and for the field it attempts to penetrate, and it actually should be 4. It may have been a full five star but there were a few areas that, in my humble opinion, could have been explored and expanded a little further. Mar 14, Nicholas rated it really liked it. This book was amazing, I was expecting it to be dry and dull but the author has a good sense of style and improved my cognition in many fields by helping me realize the value of over-confidence cognitive bias and the importance of data, among other things.
This book helps explain why the Sony E-reader didn’t excite people the way the Kindle did or why Honda engineered a great Hybrid which lacked spark compared to the Prius. It explains why Nokia made Smartphones for years but how it was the Iph This book was amazing, I was expecting it to be dry and dull but the author has a good sense of style and improved my cognition in many fields by helping me realize the value of over-confidence cognitive bias and the importance of data, among other things.
It explains why Nokia made Smartphones for years but how it was the Iphone that actually engaged people.