Being Direct: Making Advertising Pay. Lester Wunderman, Author Random House (NY) $25 (p) ISBN Being Direct has 3 ratings and 1 review. Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies. Lester Wunderman’s Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of ” direct.
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Making Advertising Pay by Lester Wunderman. Lester Wunderman’s Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of “direct llester with a remarkably candid look at the field’s most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman’s six decades in the trenches, the book s Lester Wunderman’s Being Direct: Written in an easy-going and deliberately persuasive style obviously honed lestter Wunderman’s six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.
Being Direct: Making Advertising Pay
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This book is not yet featured on Listopia. Feb 06, Kristian rated it it was ok. Read this for a project at work. It is an interesting read if you have an inclining towards marketing and advertising.
Also, it is a look inside the mind of someone who created a global advertising agency. From my perspective after reading the book, Mr Wunderman was a bit of a genius and an incredibly hard worker but he also seemed to think very highly of himself and comes across as bit of an arrogant prick.
Being Direct : Making Advertising Pay Direct
I wouldn’t recommend this book anytime soon unless you want to know lwster about direct ma Read this for a project at work. I wouldn’t recommend this book anytime soon unless you want to know more about direct marketing techniques and how to credit yourself with all the successes and shift blame of a failure onto others. Jul 17, Tim Matthews rated it it was amazing Shelves: What leser great book. Age old lessons from direct mail that can be applied in today’s digital world.
Apr 29, mdy rated it really liked it. Read this when I knew nothing wubderman Direct Marketing and Email Bbeing was becoming a lot more targeted. It was great as an eye-opener even though it was written more in a story-telling style rather than as a straight-to-the-point reference or how-to. The opening pages have a section called “Nineteen Things All Successful Direct Marketing Companies Know” and that’s probably the closest you’ll get to a list of principles.
Jun 27, Mike Bell rated it really liked it. I enjoy learning the history, the why, the backstory; and this book doesn’t disappoint. Wunderman gives his perspective on advertising and “Being Direct” is his style as well as the title.
His 19 principles are still incredibly relevant. It all builds toward creating a relationship with the consumer; and that is what advertising today is all about. wundermman
This really is an auto-biography and not a book on direct marketing tips. Still, it is a good read and a lot could be learned through beihg examples provided by Wunderman.
Lester Wunderman :: Being Direct
Feb 26, Nate Desmond rated it it was directt. You know those books you come back to repeatedly? This is one of those. Half biography half history of advertising, interesting read. I couldn’t help but feel a melancholy thread in those pages. Lester Wunderman is the most recognizable advertising guru on earth. Chikodi Chima rated it really liked it Sep 09, Brian Gill rated it liked it Wunderjan 23, Anil rated it really liked it Oct 14, Kamil Havlicek rated it it was amazing Apr 30, Geroge Cohta rated it really liked it Dec 03, Guillermo Puente rated it liked it Jun 22, Rajesh Agrawal rated it it was amazing Jun 23, Be rated it it was amazing Feb 07, Beata rated it liked it Feb 02, Patrick rated it it was ok Jan wundermam, Michael Schutzler rated it liked it Mar 10, Agustin Kwo rated it really liked it Dec 18, Saritha rated it really liked it Feb 05, Christine Cary rated it it was amazing Oct 01, Selen Selviler rated it it was ok Jan 03, Vejay Anand rated it it was amazing Feb 27, Michaelpizzo rated it really liked it Mar 12, Mark Horn rated it really liked it Aug 21, Don Braithwaite rated it really liked it Sep 06, Brian rated it liked it Wunder,an 11, beimg Kaisha rated it diretc liked it Jan 15, Len rated it it was amazing Sep 16, Lidie rated it it was amazing Mar 15, There are no discussion topics on this book yet.
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